David Pelham

Trail - Paper Poetry, published in 2007, is the work of genius paper engineer, David Pelham. Prying reveals that David studied at St Martin’s School of Art in the 50s and gained wide experience working on various magazines such as The Ambassador, Studio International and Harper’s Bazaar, before famously joining Penguin Books art director in 1968.

David Pelham is the art director responsible for the distinctive Penguin spine - in orange, blue or green - complete with Tschichold’s magnificent symbol in the top right corner on the front and back cover. His artistic reforms in the 70s revolutionised the cover design of Penguin Books, freeing designers from the constricting grids and perceiving each front cover as a blank canvas. David has won many awards, including the Gold Awards from both the Designers and Art Directors Association of London and the Art Directors' Club of New York. He left Penguin Books in 1980. Find an indepth interview of David Pelham with Creative Review here.

Trail - Paper Poetry is a journey through an enchanting maze of stunning pop-up landscapes that range from tranquil to mysterious to magical. The entirely white multi dimensional book pops up and transports you into David Pelham's magical world.
Buy it here!

As a a published author and an illustrator, David is the the creator of numerous dimensional books and is a talented paper engineer. His acclaimed books include pop up books for children and young adults. His award-winning international best-seller, The Penguin Book of Kites, was published in nine foreign language editions and is still in print. Working on both sides of the Atlantic, he lives in London and has three children.

[via Donna Hay issue 44 Apr/May 2009, pp12]